I came to the WeekendApps with a brilliant concept to develop. Other than the fact that my idea was too complex to develop in 48 hours, had we developed my original idea, it would have likely been a flop. Why? My idea appealed to me. It might even appeal to you. So why is this a problem? We were writing an application for MySpace. Think for a minute. Who uses MySpace mostly? Teenagers and young adults. My application would appeal to someone probably 30 or older … someone who invests in stocks and mutual funds.
Challenge: Develop a product that will appeal to the target market.
Update: Maybe my original idea might have worked after all. If you look at all the apps that are being uploaded, you might think that most of the users are under 25. But I found a comScore stat (from 2006) that says ”More than Half of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift”. Further questions might be:
- Of those over 35, how many have acounts that mostly sit dormant?
- Of those over 35, how many frequently look for new apps to install ?
- Should our development team consider adding other “thumbs up” and “thumbs down” icons as choices for users to add to a Playlist Power user profile ?
There is a product out there called MyFriendStats that might be useful for a recording artist with thousands or more of friends who want to better understand their fan base demographics.
If anyone has any MySpace demographics information they’d care to share, feel free to comment.
