Looking at VEVO in the 1st hour of Dec 9th, 2009 … I have these thoughts:
- Nice quality video and excellent sound (as expected)
- HD coming in 2010 (why not now ?)
- Advertisements and a playlist from AT&T (a little disappointing)
- Blog claiming that Music Videos from the major labels will be on VEVO while user generated content will be on YouTube ( What will happen to MTV? )
- Content promoted is more of the same old “top artists”
- Share your favorite music on Social Networks (as expected)
- “Sign-up” link gets me “This Web page is not Available” (Ooops … or maybe 5,000 users are trying to create an account simultaneously?)
- Me … spending hours listening to Music Videos right now because of the new service offering? (not going to happen … no compelling new content to keep me interested)
- Me … writing a blog post about this (Of course, how could I not blog about this major launch)
Now, to put it in perspective, last week I watched a TV show on NPR about Playing for Change .
- After the TV show, I spent hours at my computer listening to and watching the videos. Stayed up too late.
- I posted a link on Facebook and joined the Playing for Change Fan page
- I was thoroughly engaged with the story behind it. The “largely unknown” but very talented musicians.
- I was not surprised to find Bono here (He seems to be everywhere … including the VEVO launch)
- Me … wondering how it is that we have missed such great music from so many people in so many places until now.
- Me … thinking “here is an expression of a truly inspired vision and the real power of social media to share it and make a difference “.
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